“I have worked with RD Squared on a variety of projects and
could not fail to highly recommend them. They are a huge asset to any
marketing team with their clear focus to delivering the best possible
price for the client whilst always maintaining that delicate balance of
creativity and protecting agency relationships. They never fail to
delight my team and me with their understanding of the total marketing
mix and how they continuously highlight areas of cost savings. The
training they provide is extremely empowering and left my team hungry to
go out and challenge their agencies to deliver better return on our
business. It was the best training investment I ever made. Asides from
that they are really great, fun people to deal with and make cost saving
more interesting than you can imagine!”
Ciara Dilley, Marketing Director, Premier Foods, Ireland
“RD Squared have proved themselves to be helpful in enabling me
to get more out of my budgets. Their approach is practical yet
pragmatic and assists me in managing my agency costs fairly without
compromising creativity or quality.”
Mary Newcombe, Head of Marketing, SkodaAuto
“In
a fast moving business such as ours in the current environment, it’s
vital to ensure we are getting real value for our investments. In areas
such as TV advertising production, the advantage of having RD2 as
consultants was immense. They were able to quickly pin point areas of
potential overspend & forced reassessment of costs presented ever deeper
than we could have ourselves. The experience & complete understanding by
RD2 of how advertising costs are constructed gave us the power to
challenge & negotiate further with production companies & agents.”
Michelle Corbett, Commercial Marketing Manager, Batchelors Ireland
“Rosie
Doggett and Richard Davis have deep and extensive experience in ATL
agencies (at board & MD level), and client-side procurement. They have
drawn on this to develop a compelling commercial offering within RD
Squared, built on rigour and transparency and totally committed to
optimising clients' investment in marketing. RD Squared are remarkably
pro-active and fearless and regularly secure Client savings in excess of
40%. They share a passion for challenging the status quo in pursuit of
cost savings whilst never compromising creativity.”
Richard Kirstein, MD Leap Music
“RD
Squared were introduced to Volkswagen Group UK Ltd early in 2008 and
have carried out several projects in relation to Marketing Procurement
across the Group, including a seven month period of retained consultancy
and training. We have found the structure of the RD Squared approach to
be both thorough and methodical. Their reports and recommendations are
comprehensive and full of insight, reflecting the wide range of
experience that they bring. RD Squared have shown an ability to gain a
good understanding of our business and quickly get to the heart of the
matter. This coupled with the compelling dynamic of the RD Squared team
that is Rosie Doggett and Richard Davis, along with valuable
contributions from their associates. VWUK has certainly benefited from
the experience provided by RD Squared, from the immediate achievements
in cost and value to the lasting benefits through the transfer of skills
and knowledge to our personnel.”
Chris Mackriell, Commercial Support, VW Group UK Ltd.